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NEW ARRIVALS

New Arrivals

Over twenty five years ago we introduced the Original Adventure Hat, a patented design offering an iconic neck cape with UPF 50+ sun protection that cools and protects when the sun shines bright. Every year since, we’ve continued to innovate, expanding our collection with hats and accessories that meet the needs of adventurers like you. Our newest arrivals combine versatility, comfort, and style with practical functionality and technical features designed to keep you cool and protected so you can stay outdoors longer. This season, take the trail less traveled and as always, Don’t Forget Your Hat™.

Casual Hats

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Recycled Collection

Recycled Styles

Six styles in our collection are now made from 100% recycled polyester main body fabrics. Our recycled polyester is high-performing and sourced from post-consumer recycled material made from plastic bottles...

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Heritage Collection

Heritage Collection

The Heritage Collection is constructed of super lightweight, waxed canvas. Finally a hat that can take you from the trail to a dinner reservation! Check it out.

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Giving Back

Giving Back

From the land around us to the skies above, our inspiration comes from where we live, work and play. We support groups conserving natural wonder and improving communities for future generations.

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