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Trade Up Program


The Sunday Afternoons Trade Up program allows you to trade up your child’s outgrown hat for a larger size, at a discount of 50% off.

Unfortunately, no. The program is designed for growing kids, to support other kids in need and reduce waste.

We’d love a photo of the hat being worn, but if you prefer, you can simply send us a photo of the outgrown hat.

No. Simply donate the hat to another child or a shelter.

All purchases are eligible for the Trade Up program. Whether you purchased at a retailer or from, feel free to follow the steps outlined to determine eligibility for the program.

Yes, we are happy to help you stay covered — throughout childhood!

Unfortunately, no. You may only trade up to a larger Kids’ size. Once your child has outgrown the largest size in our Kids’ line, they are no longer eligible for the program.

The program is currently available to US residents.

No. We’d like to leave that up to you! Whether you pay it forward to someone you know or donate it to a charity of your choice, thanks so much for helping us keep childhood covered.

You can reach out to our Customer Loyalty Team at, or call us at 1-888-874-2642.