A global leader in technical hats that offer superior protection from the elements, Sunday Afternoons has been redefining what headwear can do for over 25 years. Oregon-based and family-owned, the company offers a year-round collection specializing in UPF 50+ sun protection, patented performance technologies, innovative features, classic styling, and lightweight materials. Founded in 1992, Sunday Afternoons first launched with the Adventure Blanket, followed by the Original Adventure Hat—initially created from blanket remnants—which today remains one of the most popular styles in the Sunday Afternoons collection. With a presence in 50 countries globally, the company is rooted in its love of the outdoors and strives to promote and support natural spaces, wild places, and endeavors that celebrate being outside. For more information, visit www.sundayafternoons.com.
You can find a comprehensive list of Sunday Afternoons international distributors here https://www.sundayafternoons.com/international-distributors/. To locate a retailer who sells internationally, we recommend contacting your local distributor who can put you in contact with a retailer near you.
Sunday Afternoons guarantees materials and workmanship for life. We’ll gladly accept returns or exchanges within 90 days of the original purchase date. All we ask is that you send the item back to us in the original packaging and in the same condition as when you received it. Please note that the customer is responsible for paying shipping and handling costs. For our complete return policy, visit: https://www.sundayafternoons.com/returns-and-exchanges/, contact our Customer Loyalty Team: firstname.lastname@example.org, or call us at 1-888-874-2642.
We stand behind our products. If you believe yours has a defect, we are happy to help. Please email our Customer Loyalty Team at email@example.com with the following information:
- Style name, size, and color
- Photos that illustrate the potential problem
- Approximate time and place of purchase
- PO number from internal tag(five-digit number beginning with a 3)
We post all of our open positions at sundayafternoons.com/careers and on Indeed.com. Please follow the instructions provided, and if we see a potential match, our HR team will be in touch.
Thanks for your interest in working with us! If our product team is interested, we’ll contact you.
Sunday Afternoons welcomes comments regarding our products, and we appreciate feedback. However, we are unable to accept unsolicited submissions with suggestions for new products or product improvements, inventions, designs, or other creative ideas. We wish you all the best with your endeavors!
UPF stands for Ultraviolet Protection Factor, which is the international standard for rating UV resistance in textiles.
The majority of our line is rated UPF 50+, the highest possible rating, blocking over 98% of UVA and UVB rays. All of our materials are tested at independent labs, in accordance with AATCC 183-2014, the international testing standard for UPF ratings in textiles. We conduct UPF testing on our products to ensure they meet our standards. Please check individual products for the specific UPF rating.
That depends on the testing method used to determine the UV levels. In the US, UPF tests adhere to the American standard AATCC 183, using the sun spectrum of Albuquerque/New Mexico, the same as the European Standard. At Sunday Afternoons, we work with an independent, certified testing agency to evaluate our fabrics wet and dry to verify UPF levels. The majority of our products are rated UPF 50+, the highest possible rating from the AATCC, blocking over 98% of UVA and UVB rays. Another method that can be used is the UV STANDARD 801. This test uses the sun spectrum of Melbourne/Australia and evaluates fabrics when wet. The highest possible rating of this testing method is UV Protect 80, blocking 99% of UVA and UVB ratings. Although both test results show different numbers, both block extremely high levels of UVA and UVB.
At Sunday Afternoons, our choices of hat colors cover a spectrum of hues. Depending on the amount of exposure to ultraviolet light, some of the more vibrant, saturated colors can lessen in vibrancy over time due to photodegradation. Rest assured, this will not affect the UPF rating or quality of the hat. Sunday Afternoons guarantees materials and workmanship for life. We’ll also gladly accept returns or exchanges within 90 days of the original purchase date. For our complete return policy, visit: https://www.sundayafternoons.com/returns-and-exchanges/, contact our Customer Loyalty Team: firstname.lastname@example.org, or call us at 1-888-874-2642.
Durable Water Repellent (DWR) is a textile treatment applied to fabric used for clothing and headwear. The treatment prevents water from saturating the fabric and instead causes water to bead up and roll off the surface, keeping your hat (and head) dry. Wherever possible, we source PFC-Free Durable Water Repellent formulas to ensure safety for factory workers, customers, and the environment.
StretchBack Sizing is a patented technology that fuses traditional snapback sizing and elastic material to maximize comfort.
Coolcore® is a patented chemical-free cooling technology built into the fabric fibers of our hats that maximizes their wicking ability, quickly evaporating sweat and keeping you cool and comfortable in any condition. Coolcore® rapidly cools and wicks moisture through regulated evaporation. Best of all, it won’t wash out over time—Coolcore® cooling technology keeps its cooling properties for the life of the garment.
Don't shake off a great pair of shades. Lock your sunglasses in place with our patented, clever integrated sleeves and never lose another pair. When they're not on your face, you'll know right where to find them.
Clamshell Brim is a space-saving design that allows the hat to fold up and fit into a pocket.
Fold-Away Flaps are earflaps that can be flipped up or pulled down to protect the ears from harsh weather.
SmartStrap is a chinstrap that keeps kids’ hats in place, but it will break away safely if given a good tug.
Our Convertible Ventilation flaps are pieces of fabric featured on a variety of our hats that can be flipped up or down. Flip the fabric up to expose breathable, ventilated mesh to keep you cool. Flip the fabric down to provide extra coverage and protection from the elements.
Light & Rugged Tech Canvas is waxed canvas that is lightweight and breathable, yet durable and abrasion resistant.
The following list of products and patents may not be inclusive; additional patents may be pending in the United States and elsewhere. One or more patents may protect other Sunday Afternoons products not listed here. This page is provided in compliance with the virtual marking requirements of 35 U.S.C. § 287. https://www.sundayafternoons.com/patents
Sunday Afternoons is committed to a safe, fair, and healthy working environment for all employees and our factory workers alike. With supplier partnerships across Asia and Mexico, we are actively implementing code of conduct agreements, regularly scheduled third-party audits, and required compliance with the OIA Fair Labor Code of Conduct.
bluesign® is a standard of environmental safety for textiles. If a fabric is bluesign certified, it means that the raw materials used to create it have been reviewed based on their ecotoxicological impact, and toxic chemicals or processes have been replaced with more sustainable alternatives.
Oeko-Tex® Standard 100 certified fabric has undergone testing to ensure that it is free from harmful levels of more than 100 substances known to be detrimental to human health and the environment.
A proud member of the Outdoor Industry Association (OIA) and the Sustainable Apparel Coalition (SAC), Sunday Afternoons is actively working on a sustainability roadmap to measure progress and assess opportunities related to our supply chain, materials, and practices. Our participation in reputable industry associations ensures that we introduce best practices when working to improve our environmental and social sustainability. In 2017, we completed the Higg Index Brand and Retail Modules. Developed by the Sustainable Apparel Coalition, the Higg Index is a suite of tools that enables brands, retailers, and facilities of all sizes—at every stage in their sustainability journey—to accurately measure and score a company or product’s sustainability performance. The Higg Index delivers a holistic overview that empowers businesses to make meaningful improvements that protect the well-being of factory workers, local communities, and the environment.
Many of our fabrics are recycled, and we are committed to increasing that number. You may see that many of our main body fabrics and trims are bluesign® certified. bluesign is a standard of environmental safety for textiles. If a fabric is bluesign certified, it means that the raw materials used to create it have been reviewed based on their ecotoxicological impact, and toxic chemicals or processes have been replaced with more sustainable alternatives.
As a member of both the Outdoor Industry Alliance (OIA) and the Sustainable Apparel Coalition (SAC), Sunday Afternoons is continually striving to improve the sustainability of our supply chain, materials, and practices. Many of our performance materials and trims are bluesign® or Oeko-Tex® Standard 100 certified. We comply with RSL (Restricted Substances List) testing of our products, and one of our main body fabrics is made from 100% recycled material.
Sunday Afternoons is dedicated to giving back to our community and supports nonprofit organizations such as POW, International Dark-Sky Association, SheJumps, KS Wild, Southern Oregon Land Conservancy, Hike it Baby, WaterWatch, and Rogue Valley Farm to School, in addition to donating thousands of hats to non-profit organizations all over the world. All Sunday Afternoons employees are also offered a paid volunteer day to make a difference in the community. For more information, visit sundayafternoons.com/post/giving-back.
Sunday Afternoons is headquartered in Talent, Oregon, just North of Ashland, Oregon.
Yes. Our retail store is located in Ashland, OR. The address is 167 E Main Street, Ashland, OR 97520. For complete hours and more information, please call: 541-488-6155.