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Responsible business. Spools of string with fabric in the background.


Family-owned for over twenty-five years, we built our company on the belief that the key to enjoying outdoor adventure is a healthy dose of respect for wild places. And every year, we take additional steps toward using more sustainable practices when making our hats and accessories. Our commitment to thoughtful practices keeps us on our toes. As long as people like you keep exploring the mountains, rivers, and trails of this great big world, we’ll keep innovating while trying to make the world a better place. Our mission is to enhance everyday adventures with durable, stylish, feature-rich hats that look as good as they feel.

Product design, durable construction, and a lifetime guarantee are just the beginning when it comes to sustainability. Sustaining and supporting our employees, the environment, and our community is at the heart of what we do. Here are some of the ways we make sure we stick to our promise.

Responsible practices.

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higg indexA proud member of the Outdoor Industry Alliance (OIA) and the Sustainable Apparel Coalition (SAC), Sunday Afternoons is actively working on a sustainability roadmap to measure progress and assess opportunities related to our supply chain, materials, and practices.

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100% Post-consumer Recycled Fabrics

Choose from six styles in our collection currently made from 100% recycled polyester main body fabrics. Our recycled polyester is sourced from post-consumer, recycled material made from plastic bottles. As it turns out, the same containers that hold your favorite sports drinks can end up as one of the main ingredients in your favorite hat! Align your values with your headwear when you purchase the Aerial, Eclipse, Aero, Impulse, Kids’ Impulse, or Infant Sunsprout hats.

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Sunday Afternoons is committed to a safe, fair and healthy working environment for all employees and our factory workers alike. With supplier partnerships across Asia and Mexico, we have been actively implementing code of conduct agreements, regularly scheduled third-party audits, and required compliance with the OIA Fair Labor Code of Conduct.

what more could you ask for
quality crafted, fit and comfort, protection from the elements, innovation

A lifetime guarantee? We’ve got you covered. We stand behind our hats for as long as you stand under them. Materials and workmanship are guaranteed for life. Our Promise is built into every product we make.

Quality crafted, fit and comfort, protection from the elements, innovation


Our Story

Our Story

For 25 years Sunday Afternoons has been dedicated to making the best headwear in the industry. Find out where it all started...

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Giving Back

Giving Back

From the land around us to the skies above, our inspiration comes from where we live, work and play. We support groups conserving natural wonder and improving communities for future generations.

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Recycled Collection

Recycled Styles

Six styles in our collection are now made from 100% recycled polyester main body fabrics. Our recycled polyester is high-performing and sourced from post-consumer recycled material made from plastic bottles...

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